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May 2008

Research is a vital part of your marketing plan. Your marketing efforts should produce answers to who your prospects are, and where, why, when, and how they are converted into active buyers. Most businesses will get 80% of their sales from 20% of their customers. Know exactly who those 20% are and aim your advertising to that segment. Ever thought about using a PURL to get these answers? Contact us to find out how.


  • The Columbia Star
    John Temple Ligon profiled Spectra Dynamic and our sister company, Spectra True Colour, in the November 10, issue of The Columbia Star.

  • The State
    We received our first ink from The State, the October 3, issue announced the founding of our new firm.



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